Experian DEI Site – CMS Design & Information Architecture

I designed the Experian DEI site while collaborating closely with a copywriter, an engineer, and a DEI subject matter expert. The project involved defining a clear information architecture, customizing CMS components, and building page templates that could scale with evolving content. If you would like to see a live version, please click here!

Fintech Web Design Experian

1. Mapping the DEI Ecosystem

My cross-functional team began by cataloguing all DEI initiatives and future content expansions. Together, we defined a structure that would support everything from introductory DEI messaging to deep-diving into Experian's charitable causes.

I facilitated several collaborative IA workshops with engineering, content, and DEI leadership. These sessions helped us align on navigation patterns, grouping strategies, and how employees should ideally move through the system.

Main DEI ecosystem hierarchy showing homepage, key branches, and multi-level subpages — Full DEI content ecosystem—my structural foundation for the entire learning experience.

2. Structuring the “Our Commitment” Content Cluster

This cluster included values, commitments, leadership messaging, and foundational DEI principles. I partnered closely with our DEI strategist and copywriter to shape how introductory DEI concepts should be presented to employees in ways that felt actionable rather than performative.

Engineering and I worked together to ensure these templates could support dynamic content updates without breaking layouts—crucial for a topic where language evolves quickly.

Hierarchy view of the Our Commitment pages including introductory DEI topics — The “Our Commitment” page family—core principles organized into digestible, scalable templates.

3. Demonstrating DEI in Action: The Impact Cluster

To showcase stories, partnerships, programs, and measurable outcomes, I collaborated with the DEI program managers and the CSR (Corporate Social Responsibility) team. They provided source material—reports, events, data, and narratives—which I translated into structured, navigable educational content.

I also coordinated with engineering to build flexible content blocks for rich media: impact metrics, partner logos, video embeds, community stories, and research modules. This allowed the DEI team to scale storytelling without needing design intervention.

Hierarchy showing the Impact content family including stories, partnerships, and CSR connections — The “Impact” content family—configurable templates supporting continuous storytelling.

4. Elevating Employee Experiences: The ‘Our People’ Cluster

This cluster was the most cross-functional: it required deep coordination with ERG leaders, HR partners, internal communications, accessibility reviewers, and our engineering team. These pages needed to feel celebratory, human-centered, and culturally accurate—without creating an overwhelming design system.

I developed templates for ERG groups, employee stories, leadership highlights, belonging programs, and DEI-forward initiatives. My goal was to keep the layout consistent but allow each group’s personality and visual identity to come through.

Hierarchy of the Our People section highlighting ERGs, employee stories, and belonging programs — “Our People” ecosystem—built collaboratively with ERG groups and DEI leadership.

Working closely with peers across HR, ERGs, DEI, and engineering ensured authenticity and accuracy—while giving every team a voice in the platform’s final structure.