The Bouqs: Preference Quiz

While updating The Bouqs wedding experience, I saw an opportunity to help couples navigate a big emotional category in a more human way. I created this self-initiated concept for a lightweight quiz that guides them through an inspiring, conversational flow instead of standard filters.

Ecommerce Product Design Web Design

Context and Role

Couples often arrive on the wedding page with a feeling rather than a fixed idea. They might say romantic but still modern or colorful but not too bold. It is an emotional space and not one that pairs well with technical filters. While working on the wedding experience for The Bouqs, I explored how a guided quiz could help couples express their taste in a more natural way.

Role: Product Designer. UX, UI and concept creation.
Scope: Self initiated exploration during wedding category work.
Platform: Responsive web.

Overview of all quiz steps — High level overview of the full quiz experience.

Problem

The wedding catalog is beautiful but also large, like on a standard desktop, it was around ~24,000px long. Browsing through product grids can feel overwhelming and it puts pressure on users to translate their ideas into filters that never quite fit. The existing approach asked them to make detailed decisions before they were ready which increased friction and drop off.

Placeholder showing the original experience — The length of these 4 screenshots are ~6000px each, and the total screen was 22 folds long.

Solution Overview

I designed a simple 10 step quiz that feels like building a moodboard. Each step is visual and quick which helps users make decisions based on intuition. Their answers map to structured attributes like style, palette, venue, season, preferred flowers, budget feel and event size. The final output is a set of curated wedding collections that already feel aligned to their taste.

Example quiz step — Early questions focus on tone and aesthetic preferences.

What the Quiz Measures

Each step gathers one meaningful signal that shapes the final recommendations. The goal is to keep the experience light while still creating strong personalization.

Wedding Style and Vibe
Color Palette and Favorite Flowers
Inspiration and Decor
Venue and Season
Budget Feel
Arrangements, Bridal Party Size and Guest Count

Personalized Results

At the end of the quiz couples receive three curated wedding collections that match their style palette and event details. These collections scale automatically based on bridal party size and guest count which helps couples understand what they actually need.

Results screen — An example of personalized collections created from the quiz inputs.

UX and Accessibility Considerations

Progress is always visible on the left so users understand where they are.
Instructions like Select all that apply are always present and repeated where needed.
Image cards are large and easy to tap on mobile.
Each image includes descriptive alt text.
Users can exit at any time and partial answers still improve recommendations.

This short video highlights navigation, labeling, and control states.

Outcomes and Reflection

This project helped me explore how we are able to remove stress, even in a very marginal capacity, and improve how personal the experience feels. A small amount of guidance can reduce cognitive load and help couples feel more confident in their choices.

Ultimately, I found this to be a valuable exercise, as a business, we should always be focused on the user, and ultimately, we are able to support customers through a more intuitive and emotionally aligned journey, especially during such a stressful time.

>The Bouqs: Site Redesign

Coming Soon