January 2022 - February 2025

Contributed to the front-end experience of XDefiant, designing features around monetization, social systems, progression, and game selection to support player retention and foster a community-driven experience. Prioritized player safety and accessibility by leveraging UX research and relevant metrics to inform design decisions and pitches. Collaborated closely with game designers, engineers, and tech artists in a highly cross-functional environment.

June 2021 - December 2021

Served as a shared UX resource across all Shared Marketing teams, providing UX consulting for large-scale global initiatives and driving accessibility improvements. Partnered with engineering to implement UI for the company-wide content management system. Created sitemaps and developed a style guide to revamp the Experian Business site, and help launch the Experian Diversity, Equity, and Inclusion site.

March 2021 - June 2021

Led UX design for client-facing proprietary software developed to enhance firearm accuracy in defense applications. Designed and iterated on multiple prototypes, presenting solutions directly to military stakeholders. Conducted focus groups with end users to gather critical feedback and inform further development aligned with operational needs.

January 2021 - June 2021

Led UI/UX design for The Bouqs’ wedding product, focusing on streamlining the customer journey from discovery to purchase. Designed the sitemap, curated imagery, built an interactive bouquet selection and customization flow, and developed a quiz with nested logic to guide users to tailored floral options. Shared iterations with the broader team twice weekly and conducted independent focus groups to uncover usability issues and optimize for conversion.

October 2020 - March 2021

Collaborated directly with the founder to design a product that helps non-native English speakers access legal care more easily. Conducted an initial UX audit to streamline onboarding and navigation, then led user research through interviews and persona development. Designed responsive dashboards for mobile, tablet, and web platforms. Created and presented video prototypes of the first-time user experience for case creation in weekly investor and stakeholder meetings.

August 2020 - December 2020

Worked closely with the product owner on a two-person team to define UX goals for a mobile app aimed at helping elderly users stay socially connected during the pandemic. Used ethnographic research methods to understand user behaviors and needs, informing multiple design iterations. Conducted A/B testing with focus groups to improve usability and accessibility. The app also featured a financial component, allowing users to donate to the local venues where they were able to meet.

July 2020 - June 2021

Owned the end-to-end design process for a suite of products, starting with information architecture and extending through UI design for robust web and mobile experiences. Led a team in user research and UX strategy initiatives across diverse platforms, including a restaurant point-of-sale system, a job site connecting seekers and recruiters, an internal employee timesheet, and B2B-focused HR software.

April 2020 - August 2020

Brought on as a UX lead to revitalize a long-standing financial blog. Created detailed user personas and conducted weekly user interviews to inform design decisions. Developed a new sitemap, led user testing, and improved information architecture, resulting in a 27% increase in traffic and retention. Regularly communicated design rationale and progress to the broader team. The site has since been renamed to Millennial Money, but my live work remains the same.

January 2020 - April 2020

Collaborated closely with the product team to design and develop a versatile calculator template meant to be used to check interest, mortgage, and a number of various financial needs . Created an onboarding experience tailored for financial novices and redesigned the consumer-facing blog by enhancing the information architecture. Served as a UX advocate on larger projects, promoting user-centered design throughout the organization.

Led design initiatives including user profile creation, reframing the e-commerce experience, redesigning the mobile app, and developing a shot-list feature add-on. Conducted user research and created personas in order to build a formidable style guide for company-wide use. Regularly updated the CEO to ensure alignment between design and business objectives

January 2018 - December 2018

Contributed to the research project, “Digital Footprints from Latin America and the Caribbean” by performing web scraping to collect large-scale digital data. Collaborated closely with Professor Hilbert to develop ethnographic analyses, providing nuanced insights into user behaviors and digital development patterns across the region.