Careful Cents:
UI/UX Overhaul for a Finance Collective
A full-stack refresh for Careful Cents that covers the entire process: from auditing the legacy site to defining a new visual system and finally, shipping redesigned flows.
Careful Cents: UX Audit
I conducted a UX audit of Careful Cents to identify friction points and opportunities for better retention. I documented issues, reorganized workflows, and set the foundation for the redesign that followed.
Careful Cents: Brand Bible
After the audit, I built a refreshed brand system for Careful Cents with updated colors and typography inspired by the original palette, just with a modernized, brand-friendly touch.
Careful Cents: Style Guide
I created a detailed style guide to sit alongside the new branding and help developers understand how the product should behave. I defined components, spacing rules, and interaction patterns to reduce guesswork during the development process.
Careful Cents: Web Redesign
I brought the audit, branding, and style guide work together into a full redesign of the Careful Cents website. I reworked layouts, navigation, and page structure to make the final experience cleaner and easier to use.