A UX Audit for Careful Cents

I conducted a UX Audit for Careful Cents, which aids greatly when redesigning a site for better usability and retention.

Fintech UX Audit Redesign Web Design Careful Cents
Dark slide with headings 'Problem' and 'Goals' describing IA issues on the Careful Cents site and the goal of identifying weak points across branding, IA, logos, UX, and copy. Full-page screenshot of a Careful Cents article with critique notes highlighting unclear author placement, ADA needs, excessive scrolling, misplaced CTAs, and weak hierarchy. Dark slide titled 'Concluding Our Audit' outlining next steps focused on mission clarity, improved IA, and maintaining brand integrity through relevant copy. Dark slide featuring a two-axis importance grid for guerrilla research showing user vs stakeholder values, participant results, and conclusions on discoverability and IA. Persona slide 'Meet Evelynn' showing her photo, demographics, goals, frustrations, personality sliders, motivations, channels, and descriptive tags (practical, social, adventurous). Screenshot of the Careful Cents homepage with critique annotations calling out poor CTA placement, mismatched imagery, missing context for video, and inconsistent assets. Screenshot of Careful Cents navigation bar and dropdown with notes highlighting misaligned logo, crowded tabs, intrusive dropdowns, and poor IA grouping. Screenshot of a blog category page annotated with issues like confusing dual tabs, repetitive titles, missing author imagery, inconsistent pictures, and weak hierarchy. Dark slide again titled 'Concluding Our Audit' summarizing priorities: align to mission statement, restructure IA for user expectations, and reinforce brand integrity via concise copy.

Careful Cents: Brand Bible

After the audit, I built a refreshed brand system for Careful Cents with updated colors and typography inspired by the original palette, just with a modernized, brand-friendly touch.

Fintech Branding Redesign Web Design Careful Cents

Careful Cents: Style Guide

I created a detailed style guide to sit alongside the new branding and help developers understand how the product should behave. I defined components, spacing rules, and interaction patterns to reduce guesswork during the development process.

Fintech UX Audit Redesign Web Design Careful Cents

Careful Cents: Web Redesign

I brought the audit, branding, and style guide work together into a full redesign of the Careful Cents website. I reworked layouts, navigation, and page structure to make the final experience cleaner and easier to use.

Fintech Web Design Product Design Careful Cents