Careful Cents - The Redesign
Having completed a UX audit, market research, branding standards and a style guide, the most important part was yet to come; the creation of the site itself. If you would like to see the finished page, it is available click here! here!
Careful Cents: UX Audit
I conducted a UX audit of Careful Cents to identify friction points and opportunities for better retention. I documented issues, reorganized workflows, and set the foundation for the redesign that followed.
Careful Cents: Brand Bible
After the audit, I built a refreshed brand system for Careful Cents with updated colors and typography inspired by the original palette, just with a modernized, brand-friendly touch.
Careful Cents: Style Guide
I created a detailed style guide to sit alongside the new branding and help developers understand how the product should behave. I defined components, spacing rules, and interaction patterns to reduce guesswork during the development process.